Advertisers take note.
Fantasy sports advertising has never been stronger. It’s a great way to reach that elusive 18-40-year-old male audience.
According to the Fantasy Sports Trade Association, 27 million Americans play fantasy sports with fantasy football being the biggest and fantasy baseball following close behind.
In Canada, it’s no surprise that fantasy hockey is tops. Many fantasy sports enthusiasts will acknowledge, however, that fantasy basketball is the best overall game.
There are also new fantasy games being created all the time. Fantasy college football has always been popular, but only last year did major fantasy sports services start offering college fantasy football that uses real names of players.
The latest, and possibly greatest of them all?